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Karen Mellott-Foshier
Writer | Editor | Storyteller

A little bit about me: Twin Cities (Minneapolis and St. Paul)-based freelance contract marketing communications and content writer. 30+ years of experience with global companies specializing in strategic employee and customer communications, executive communications, employee engagement, digital marketing and blogs, social media marketing, marketing communications, media relations, crisis communications, corporate social responsibility, technical writing, grant and proposal writing, book reviews, brand reputation management and more.

I would love the opportunity to work with you on any of your content and editorial needs. See below for several writing and communication plan/resource samples in my portfolio as well as my media kit .


Website content

Innovative Marketing Consultants (This is one of my freelance clients where I wrote or edited much of the website content.)


Uponor Innovations website (I provided strategic direction on content, look and feel; wrote/edited copy.)


kmfiswriting.com, travel and lifestyle blog (I created the design, strategic direction, content, images, etc.)

Recent related training

SEO Bloggers Bootcamp: How to master SEO with an easy-to-follow roadmap to dramatically increase your blog / website traffic and maximize exposure in Google searches (Google Analytics, Google Search Console, SEMRush).

Google Analytics for Marketers: How to make better data-driven marketing decisions in less time without the guesswork.


Press releases

Here are a few of the press releases I’ve written/edited over the years.

Uponor and Belkin International partner to create Phyn — new intelligent water company

Uponor’s $18M expansion provides new jobs in Apple Valley

Political, community leaders celebrate at Uponor groundbreaking ceremony for $18M expansion

Uponor invests $6.35 million to expand PEX pipe manufacturing

Uponor invests $17.4 million to expand PEX pipe manufacturing


Brochure

A company overview brochure used for employee recruitment and onboarding: I provided the strategic direction on content, images, design, objective and execution.


Sample project briefs – communication tool

Here are a few project brief samples, a communication tool/resource I use to ensure everyone is in agreement and stay on course with the project details (helps avoid scope creep). Additional examples available upon request.


Sample communication plans

Here are two sample communication plans. Additional examples available upon request.


Media kit

My media kit provides a background on my experience and contracted / freelance services I offer as well as a rate sheet for all creative and virtual assistant / administrative deliverables.

Social media

I created the social media program, policies and training at Uponor (beginning in 2008-2009), and also managed the content strategy, messaging and execution for many years.

When Uponor grew and created a digital marketing team, I trained the team members and passed responsibilities over to them. However, I remained as a consultant and created social media content for strategic initiatives. I also attended the annual Social Media Marketing World Conference for several years to learn from the leading digital marketers.

You can refer to my travel and lifestyle blog social media accounts for some insight on my social media content.


Advanced Reader Copies (ARCs) book reviews

In exchange for honest book reviews, public relations and media agencies send me complimentary advanced reader copies (ARCs) to read before they are published. Although it is not expected, the editor in me will also highlight any typos or content errors.


Resume


Project highlights

Check out some of my project highlights and B2B content management and marketing communications / technical writing capabilities.


LinkedIn recommendations

For insight into the skillset I could bring to your team or project, please see what my former colleagues have to say about me.


Contact me

Need more info? Please feel free to contact me via the button below.


This post contains recommended links to products and services. While you will not accrue any additional costs to support my blog, I may receive compensation if you purchase these products and services.